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Revised Privacy Policy.

Relentless Realities is a website dedicated to the writings of Roy Merchant and family. As you know a new data protection legislation known as the General Data Protection Regulation (GDPR) comes into force on 25th May 2018 and will replace the current Data Protection Act (DPA) of 1998.

We have updated this Privacy Policy to ensure that you understand that we have a firm commitment to your privacy and the security of your information. We collect information about our customers as part of the normal provision of our services. To better protect your privacy, we have provided this notice explaining our information practices and the choices you can make about the way your information is collected and used.

The information we collect on this site are your:

First Name

Last Name



Email Address

Our Use of Your Information

We restrict the information we collect about you to what is needed to let you know what we are currently doing, to send you our latest blog, or to process your orders and finally to provide you with a more informed website experience.

Our Disclosure of Your Information

We will never knowingly sell, lease, rent, or disclose any personally identifiable information about you to any third party without first receiving your permission. We cannot ensure that all of your personally identifiable information will never be disclosed in ways not described in this Privacy Policy. For example, we may be required to disclose personally identifiable information to the government or by court order under certain circumstances, or other situations may arise requiring such disclosure. In addition, you authorise us to disclose any information about you to law enforcement or other government officials as I using my discretion, believe necessary or appropriate.


In order to maximise protection of your information, this web site uses state-of-the-art technology to protect your data from use, misuse, or alteration by unauthorised third parties. Currently, we partner with PayPal which uses Secure Sockets Layer (SSL) protocol to process and secure your transactions. SSL encrypts all your personal information, including your credit card number, name, and address, as it is transmitted over the Internet. Of course, no data transmission over the Internet can be guaranteed to be 100 percent secure, and we do not warrant that your information will be absolutely secure. Any transmission of data on or through the use of this web site is at your own risk.

Changes to This Policy

You will be notified about any material changes to this Policy via a posting on our Sites, and as otherwise required by applicable law.

Contact Us

If you have any questions about the policy, would like us to change how we contact you, or remove you from our mailing list, email us at:


Or telephone us at: 020 8500 5504

All the best,

Roy Merchant, Relentless Realities.

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